中国临床心理学杂志

金钱概念对顾客创造力的影响研究

作者：赵建彬陶建蓉

分类号：R395.1

出版年,卷(期):页码：2017,25(2):246-250

摘要：

目的：研究金钱概念对顾客创造力的影响以及创造自我效能的中介作用。方法：采用金钱刺激或金钱线索启动金钱概念，然后使用创造力测量工具，直接或间接地检验顾客的创造力。结果：①启动金钱概念可以有效地提高顾客解决问题时的流畅性、原创性和认知灵活性；②金钱概念对创造力的影响是通过创造自我效能的中介作用；③金钱概念积极影响顾客的新产品接受意愿。结论：金钱概念通过创造自我效能作用，提高了顾客创造力。

Objective: To study the influence of money concept on customer creativity and the mediating effect of creative self-efficacy in such relationship. Methods: Using money stimulation or money clues to prime money concept, and then use the creativity measurement tools, directly or indirectly test the customer's level of creativity. Results: ①Money concept effectively improved the fluency, originality, cognitive flexibility of customers to solve problems. ②Creative self-efficacy played a mediating role on the influence of money priming on the creativity. ③Money priming improved the customer's willingness to accept new products. Conclusion: Money concept has a positive influence on customers' creativity by creative self-efficacy.

基金项目：

本研究受国家自然科学基金项目（71602027，71602028）资助

作者简介：

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