中国临床心理学杂志

就医偏好的纯粹接触效应

单位：1. 第二军医大学心理与精神卫生学系上海200433
2. 皖南医学院研究生学院芜湖241003
3. 南京中医药大学心理学院南京210023

关键词：偏好纯粹接触效应再认

分类号：R395.1

出版年,卷(期):页码：2015,23(5):853-856

摘要：

目的:探讨就医偏好是否随医生照片一次或者多次呈现发生变化.方法:在实验1、2中分别对医生照片进行阈下和阈上呈现,操纵呈现次数(不呈现、呈现一次、呈现多次)和职称特征(主任医生vs.主治医生),以偏好水平为因变量,进行3×2被试内实验研究.结果:①阈下呈现和阈上呈现过照片信息的医生偏好均显著高于未呈现照片信息的医生;②呈现多次与呈现一次之间诱发的偏好差异不显著;③照片呈现一次和呈现四次的职称再认成绩差异显著.结论:阈上呈现和阈下呈现均能引发纯粹接触效应;但一定程度内呈现次数增加未能显著提高就医偏好.

Objective: To investigate whether treatment preferences can be changed by frequent presentation of doctor' s photo. Methods: In experiment 1 and 2, we respectively presented doctors'photos through subliminal exposure and su-praliminal exposure, using 3(exposure times: zero, once, many times)×2(doctors'titles: Director vs. Indications) within-sub-jects design. Results: ①Preferences to doctors whose photos had been through subliminally exposed and supra-liminally exposed were significantly higher than the doctors with no photos being exposed; ②The times of exposure times had no main effect on the preference; ③The exposure times of doctor titles showed a significant main effect on preference. Conclu-sion: Mere exposure effect could be arised in both subliminal exposure and supraliminal exposure, however, exposure times may have little influence on patient's preference to dotor.

基金项目：

全军后勤科研基金十二五重大项目"军人群体信息损伤的预警与防护研究"(AWS13J003);总后司令部军队后勤科研指令性计划专项"中国军人心理应激与心理创伤干预指南研究";江苏省高校哲学社会科学基金项目"知识习得过程中的熟悉感变化"(2012SJB190009)

作者简介：

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