Objective:The experiment was conducted to investigate the strength of positive and negative associations of high-calorie palatable foods among the dieters.Methods:The paradigm of ST-IAT and explicit measure of ambivalence were adopted, using high and low calorie palatable foods, positive and negative adjectives as experimental materials. The subjects included 60 college students, of which 31 were non-dieters, and 29 dieters. First, Subjects were asked to make positive and negative judgment for palatable foods respectively. Secondly, subjects were asked to make explicit measure of ambivalence.Results:①As to explicit measure of ambivalence, high-calorie palatable foods were significantly higher than low-calorie palatable foods among dieters; ②For high-calorie food, reaction time on the positive and negative judgments did not differ significantly among dieters, however there were significant differences among non-dieters. In comparison, for the low-calorie food, dieters and non-dieters both showed significant differences.Conclusion:For high-calorie palatable foods, the dieters showed equally strong positive and negative associations, namely ambivalent attitude.
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